Established on 1st June 2010 Prima is a trendsetter in the Indonesian women's lingerie and men's undergarment market. From brassieres to shapewear Our Journey began with a commitment to crafting top quality undergarment and apparel products.With a rich history dating back to 1997, our strong foundation is supported by our sister company with extensive experience in catering the international market, spanning Europe, United States, and Australia with many experiences handling and developing high-end brands such as E Armani, Calvin Klein, Victoria Secret, Hanes, and C&A.Our dedication to excellence extends to the materials we use, adhering to special certificate standard and independent testing certification system ensuring skin friendly and high quality products.Let's craft the fashion business you dream of with us, now!Local Pride Product for National & International MarketIn today's landscape, consumers are increasingly opting to champion local businesses over corporate retail giants. Recognizing the pivotal role of local markets, we are committed to supporting both national and international arenas with our locally inspired products. Our dedication to local pride transcends borders, exemplified by the successful shipping of our products to Canada for SanAmoreZ. By embracing a simplified approach, we are empowering local entrepreneurs to realize their dreams within the dynamic realms of the fashion and intimate apparel industry.Our MissionProvide good quality product with affordable price.Our VisionBringing goodness into every product through creating and providing products with integrity. Presents good quality products made from good materials and good manufacturing process that are liked by all groups, both in terms of fashion and function.ProductPrima products redefine elegance, seamlessly blending superior quality with unparalleled comfort. From bras to everyday wear, experience the epitome of style at an affordable price, ensuring every moment is adorned with grace and ease.International Quality levelPT. Prima Utama upholds an international quality standard across various aspects of their lingerie production. In terms of fitting, the company adheres to international standards, ensuring consistent cup and wristband sizes. This commitment allows them to export their lingerie to global markets.Affordable price for local marketOne of their core values is providing affordable price for the local market. This is due to the difficulty in finding lingerie that fits Indonesian women's profiles and is reasonably priced. Continuous ImprovementThey strive to surpass industry norms and standards by embracing a culture of continuous improvement. Their credentials prove their steadfast dedication to excellence in all aspects of their organization, including social responsibility, sustainability, and employee welfare.